Beyond Peanut M&Ms: How Alum Julie Rose is Reinventing Broadway Concessions

Tuesday, May 30, 2017
INC. -- Rose changed her major to Music and moved to San Francisco State University. On her 21st birthday, a friend took her to a production of “A Chorus Line” in San Jose, and her world shifted. "It was my favorite show. I knew every word," says Rose. "On my way home I said, 'I need to move to New York because I cannot see another second-rate road production. I need to see the original cast.'"