The Hard Times: Alum Matt Saincome's Punk Satire Magazine Goes Hardcore

Tuesday, January 28, 2020

ASSOCIATION OF ALTERNATIVE NEWS MEDIA -- It shouldn’t be too much of a surprise to learn that, after going into journalism school at San Francisco State and realizing he had more fun, and reached more people, writing jokes that took 30 minutes than he did writing a full-length feature story that took a month to complete, he combined his love of punk music with his love of writing.

Saincome is one of the co-founders of The Hard Times, a hardcore music and satire magazine that has also spawned a book.

“Hard Times was something where I looked at The New York Times and then I saw Vice. You have a legacy organization and then the younger, edgier version,” he says. “I looked at The Onion and saw there wasn’t a younger, edgier version (and thought) what if I start Vice Onion? That was my original notion.”