Communications: Policies and Procedures

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LCA Communications is a full-service creative group within the College of Liberal & Creative Arts with expertise in design (print/digital), web development, photography, video production, social media, and content creation. Our creative work supports marketing campaigns and initiatives that promote pride and recognition for the College community.

Outlined below are policies regarding the nature and scope of our services.

Policy for Online Content/Social Media and Media Relations

Defines the scope of responsibilities for online content, social media and media relations

Who We Serve

  • The Communications Team staff serves the college, schools, departments, RSOs, centers and institutes.

Media Relations

  • Communications Team staff is responsible for identifying, selecting and executing media relations campaigns, using appropriate editorial judgment and discretion.

Online Content/Social Media

  • Communications Team staff is responsible for selecting, writing and editing content for College-wide websites and social media channels, using appropriate editorial judgment and discretion.
  • Departments, schools and RSOs are responsible for creating and maintaining content on their own websites and social media channels.

Social Media Accounts

  • Departments, schools and RSOs are encouraged to share their social media account information with the Communications Team should there be a need to send out any University or College-wide announcements.

Analytics Reports

  • Reports are produced monthly for college leadership covering a range of engagement metrics including the LCA website and college-wide social media channels.

Support/Consultation

  • Communications Team staff members are available to give advice and technical support to chairs and faculty members in areas such as social media, content creation, media relations and public information.

Web Production

LCA Communications prepares websites for LCA schools, departments and research and service organizations (RSOs). We build websites using the University-supported Drupal web content management system. We partner with school and deparment stakeholders to create websites that meet the following requirements:

  • Provide accurate program information for prospective and current students.
  • Provide comprehensive list of relevant resources for students with an emphasis on advising information.
  • Contact information for faculty including including photo (head shot), office hours, biography, and links to external faculty websites.
  • News and events.
  • Integration of available photography and video.

Please note that the web work we perform is done within the broader context of the University and is subject to accessibility and branding guideline requirements.

Policy

  • LCA Communications prepares websites for the following LCA units: College, Schools, Departments, RSOs.
  • All LCA websites are hosted on the University-supported Drupal platform.
  • All LCA web properties are subject to University branding guidelines.
  • All LCA web properties are subject to University accessibility requirements.

Related Resources

Web Support

LCA websites are intended to be self-managed with each web property associated with a designated content manager. LCA Communications provides the training needed to manage content, as well as, additional technical assistance when needed.

Policy

  • Each LCA web property is required to have a designated content manager.
  • Support requests should be submitted to weblca@sfsu.edu with the expectation that confirmation of the request and status updates will follow expeditiously.
  • Individuals (and groups) can request Drupal training at weblca@sfsu.edu.

Who We Serve

  • College
  • Schools and departments
  • RSOs

Related Resources

Print

LCA Communications designs and oversees the production of print pieces for projects identified as College priorities. We consult with individual schools, departments and RSOs to best accomodate requests.

Who We Serve

  • College initiatives
  • Advising Resource Center
  • Cross-disciplinary events

Range of Print Production

  • Posters
  • Programs
  • Ads
  • Contract work

Photography

The LCA Communications team welcomes collaborating with campus community members.

Policy

  • Collaborate with members of the campus community to illustrate the talent and diversity on display in the College of Liberal & Creative Arts for print, web and social media.
  • All assignments completed by the LCA photographer become part of our photo archive, and may be shared with other offices and departments at San Francisco State University.

Who We Serve

  • College initiaitves
  • Cross-disciplinary events
  • Schools/Departments

Videography

Storytelling is the key to our multimedia endeavors. We strive to deliver thoughtful and informative video and animated media.

Policy

Range of Videography

  • Faculty profiles/educational
  • Events
  • Marketing/promotional
  • Documentary
  • Archival

Turnaround Time/Deadlines

With a number of factors that can affect how quickly we are able to complete your project, we encourage you to it submit your request as far in advance as you can.

Once we accept your project, we will work diligently to finish on time. We will count on you, too, to meet mutually established deadlines to get the work done.

Project Planning

Last-minute changes can delay projects, which is the prime reason we encourage proper planning at the start of all projects, including repeat projects.

We look forward to working with you and offering you our expertise to meet your goals in line with LCA priorities.