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Brandon Lee
Department: Design
Year: Junior
Class: DES 325

Tropical Smoothie Rebranding

In Graphic Design 1 with Professor Singer, we were tasked with taking an existing brand identity and refreshing the image from scratch. This process began with basic research and construction of a creative brief, where I imagined Tropical Smoothie's identity to bloom into a new era of bright, festive, and welcoming colors.

This logo offers clear imagery of fruit through a lemon illustration and citrus palette. The geometrically organized fruit has sharp ends that allude to the blending of ingredients that make the delicious smoothies Tropical Smoothie is known for. The font used in this logo is “Bungee” and provides more context on the carefree and fun atmosphere Tropical Smoothie emulates.
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